Bianchi Story Telling

Bianchi: a history of road races, remembrance and values. A factory whose history dates back to 1885, intertwines with the evolution of the ancient “velocipede”; since then a steady and unrelenting development and a long string of triumphs in the most prestigious competitions (more than thousands of successes, including six world titles) which made Bianchi a brand famous worldwide, putting together quality and drive for perfection.

Features which marked the life and activity of Edoardo Bianchi and his first shop in Via Nirone, Milan more than a century ago: a creative and versatile mind and the entrepreneurial skills fuelled the development of the little shop brimming with inventions, innovations, new products and of course huge popular success.

A success which shaped the history of Bianchi, set in its genes and forged its approach to road racing with genuine passion and sacrifice.

History that consistently builds the charm around a name, the fame of a brand; until it hits the public imagination.

You say Bianchi and you think about the greatest champions of the past and of today. Names like Coppi, Gimondi, Pantani come to your mind, unforgettable and famous faces struggled and won on the roads around the world in the saddle of their ‘celeste’ bikes.

Bianchi has ever since been engaged with professional cycling, because it felt that its bicycles should match technique and quality and also success in road competitions. History confirmed we were right: today Bianchi is a legend.

Bianchi is owned by Cycleurope which is a part of Grimaldi Industri. Cycleurope is a consolidation of several companies and consists of well-established local and strong bicycle brands.

In the beginning Cycleurope had a Scandinavian presence. Since then Cycleurope has evolved to be a global actor with its main market in Europe.

Cycleurope is a reliable partner for retailers, and helps people feel better by offering an opportunity to be more active in their daily life.

Bianchi Brand Statement

Vision

To be the leading bicycle brand in the world
The vision of Bianchi is to be the leading bicycle brand in the world when it comes to quality, success in competition and setting innovative trends.

Mission

To give passion to the people
By linking people to the heritage of great champions and winners, Bianchi makes it possible for people to feel passion, the feeling of being someone special.

Bianchi Brand Profile

Brand Essence

Bianchi stands for technology, innovation, quality and tradition
Technology because Bianchi is made by special materials.
Innovations for improved performance.
Quality because Bianchi is reliable.
Tradition because Bianchi has a history of great victories and huge testimonials.

Brand Slogan

“Bianchi means passion”

Visual Identity
 
Bianchi’s Visual Identity is the logotype, the symbol and Bianchi Celeste seen below.