Kildemoes Story Telling

From lathe to bicycle manufacturer
Kildemoes is the story about a super-brand, which was founded with a lathe by a farmer's son.

Around World War II, Børge Kildemoes started manufacturing bicycles in the basement of his house. This amounted to 5-6 bicycles a day. The business grew quickly and with the help of a kind bank manager, the young entrepreneur succeeded in starting a proper bicycle factory.

The bicycles were sold under the name BKC - Børge Kildemoes Cykler, and the factory grew to become one of Denmark's largest bicycle factories.

Sensuous super-brand
With Niels Erik Kildemoes, the son, in the saddle, the name changed to Kildemoes and the company started its own sales organisation. The aim was to establish Kildemoes as a brand through marketing efforts on TV. This communication has, through more than 15 years, focused on Kildemoes as the bicycles that appeal to your senses.

Refined design and technology are communicated through experiences so the customers do not only think Kildemoes is the best bicycle, they feel it.

This strategy has helped Kildemoes become a sovereign number one in the Danish market and a Danish super brand.

Kildemoes is owned by Cycleurope which is a part of Grimaldi Industri. Cycleurope is a consolidation of several companies and consists of well-established local and strong bicycle brands.

In the beginning Cycleurope had a Scandinavian presence. Since then Cycleurope has evolved to be a global actor with its main market in Europe.

Cycleurope is a reliable partner for retailers, and helps people feel better by offering an opportunity to be more active in their daily life.

Kildemoes Brand Statement

Vision

To be the bicycle brand of choice
We want Kildemoes to be the spontaneous and natural brand of choice for those looking to buy a bicycle; the bicycle brand that is preferred and bought by the wider public.

Mission

To offer a healthier, environmentally friendly lifestyle
Kildemoes offers a healthier, more environmentally friendly alternative means of transportation through its wide range of bicycles for varying needs.

Kildemoes Brand Profile

Brand Essence

Kildemoes is about Danish tradition, life-spirit and quality
Kildemoes represents Danish tradition because it is a Danish brand with deep national roots.

Kildemoes represents life-spirit because the brand serves a high quality, a healthy lifestyle and an opportunity for positive experiences in city and nature.

Kildemoes is quality because the brand offers more than you expect when it comes to functionality, comfort and new thinking.

Visual Identity

Kildemoes Visual Identity is the logotype seen below.