Spectra Story Telling

Spectra was first introduced in the Nordic countries but shortly after it could be found in the major parts of Europe.

Spectra was the original name for a French frame in composite material. The name was adapted by Cycleurope in 2001 and the goal was to create a unique parts and accessories brand: a concept for retailers that would facilitate the purchasing of parts and accessories for bicycles for the consumer.

It resulted in a complete range of parts and accessories under one brand name, Spectra.

Spectra is owned by Cycleurope which is a part of Grimaldi Industri. Cycleurope is a consolidation of several companies and consists of well-established local and strong bicycle brands.

In the beginning Cycleurope had a Scandinavian presence. Since then Cycleurope has evolved to be a global actor with its main market in Europe.

Cycleurope is a reliable partner for retailers, and helps people feel better by offering an opportunity to be more active in their daily life.

Spectra Brand Statement

Vision

To be the number one parts and accessories brand in the world
To be the number one parts and accessories brand in the world when it comes to a complete range of product assortment related to bicycling.

Mission

To facilitate the choice of bicycle parts and accessories
To facilitate the choice of bicycle parts and accessories by providing a solution for needs related to bicycling.

Spectra Brand Profile

Brand Essence

Spectra is about variety, value for money and sophistication
Variety because Spectra offers a complete range of parts and accessories products.
Value for money because Spectra stands for good quality to affordable prices.
Sophistication because Spectra gives the consumer that little extra.

Visual Identity
 
Spectra’s Visual Identity is the logotype seen below.