To become a leading bicycle and bicycle-related product supplier to customers in order to facilitate healthy and active lifestyles.
To provide a portfolio of innovative, market-driven and well-known brands for bicycles and parts & accessories.
Cycleurope stands for quality and service. Our goal is to provide value-added solutions for our customers in order to support long-term sustainable and profitable growth.
To develop and maintain well adapted strategies for all distribution channels The overall distribution strategy of Cycleurope is to have a presence in all distribution channels and to have appropriate strategies for these.
In other words, the strategies must be well adapted to meet the specific needs for each distribution channel such as retailer stores, chain of retailers and key account-partnerships.This applies mainly for the bicycles but also for parts and accessories.
To meet every kind of consumer needs to favorable prices. In order to meet every kind of consumer needs to favorable prices Cycleurope shall strive to offer a complete assortment of bicycles, parts and accessories, and always be focused on cost efficiency and synergies.
This has resolved in a generalization of the consumer market and segments into two main groups, bicycles and parts and accessories.