Crescent comes from the Latin “crescere”, meaning “to increase”. In English, Crescent refers to the shape of the new moon.
Crescent originates in the United States, where bicycles were sold under this name for the first time around the 1890s by Western Wheel Works, a Chicago-based company. US-made bicycles, including Crescent, were considered to be of a high technical standard and maintained an excellent reputation in Europe. This was the crucial reason why the Swede, August Lindblad, started importing Crescents to Sweden, where he sold them from his base in Stockholm’s Old Town.
In the mid-1950s, bicycle racing was very popular in Sweden, and because cyclists riding Crescents scored major successes, the brand came to be associated with sport and racing. Crescent received the nickname, the “world champion bike”.
From the beginning, Crescent had a strong connection between quality and innovation in the mind of the public, a reputation that Crescent has retained for an entire century and into the 21st century. Visit brand site